RAY HADDAD

CEO And FOUNDER

Ray is an award-winning filmmaker, musician, and an artist, born and raised in Tourist Club, Abu Dhabi. Ray is the heart of the company and believes there is good in all of us, waiting for a guiding hand to bring it to light.

With his background in Inter-Cultural Intelligence and Designing for Systems Innovation and Leadership, his accidental filmmaking career stemmed out of a quest to seek connection with the human experience and portray it to people.

With over 15 years of making films and videos for 100s of high-profile clients, he founded This Is Good out of this crazy mission that:

Good exists,
People don’t see it,
We’re here to show it.

His passion is to help more brands and organizations not miss out on the impact they could make to connect with people authentically and bring hope in a disconnected world.

BASHIR BASHIR

Managing and Creative Director

Bashir is an award-winning filmmaker and author, born and raised in Ruwais, Western Region Abu Dhabi (he is actually a desert wizard and his dragon lair - inquired by UNESCO - still exists till this day but can’t be found). Bashir is the brain of the company and has dedicated his career to firing up the good in viewers’ hearts by asking ridiculously good questions.

With his background in engineering, he has a keen eye and a super curious mind, With an incredible ability to stare into the chaos and see a beautiful structure. From LA to Ladakh, his storytelling has spanned over 30 countries.