FAQ

Q. Do you do corporate films and videos?

A. Will it humanise your brand and make your audience’s hearts connect with yours? Heck yea!

Q. What is human-centric films and why do we need it?

A. People are sick and tired of being fed information and content. Because people’s brains are wired for connection. So when people are disconnected from your brand, they won’t listen or trust what you say. Human-centric filmmaking is an approach from the beginning to the end that involves digging deep into what you (actually) mean to say and what people need to hear. It’s a win-win!

Q. But it’s all about social media content..

A. We’re not anti-social media. We’re anti noise and instant gratification and dumbing things down for the audience. But authentic storytelling tells your audience that you think they are smart and value them.

Q. YOu seem different than other companies..

A. Most production companies execute briefs. And we’ve often found that they get rejected or don’t translate the client’s strategies. But we’re not like any other production companies. We’re your trusted partners as cultural nudgers and storytellers powered by strategy. And also have a good eye for film and storytelling.

Q. If we can’t do film production with you but really want something good, do you consult?

A. Of course! We know clients have different budgets to work with, and we also believe it’s important to not take all the work so our creative friends can also thrive of the creative ecosystem. But sometimes it’s hard to translate strategy and vision into creative. We can be your creative strategists, vision translators and supervise other creatives. We run storytelling workshops and consult on best stories to tell. Most clients we meet after our sessions with them say, “wow, this felt like therapy”.

Q. Wow, you care a lot about creatives as a company?

A. We hear that a lot actually. Community is one of our pillars and we run workshops, mentorship programs, events to help creatives tap into their authentic voices so the storytelling and quality elevates around us. This way, people can look around and say, “wow, this is good!”.